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defect vs bug on website

Defect vs. Bug: 4 Tips On How to Prioritize Website Fixes

By Digital Marketing, Internet marketing, Marketing Tips, SEO, Website Design

Websites are dynamic. They are ever-evolving and changing. As a business, you need to ensure your website meets certain standards in terms of accessibility, usability, relevance, and optimization. Not to mention ensuring it’s in alignment with your strategic business and marketing goals and objectives. Consequently, there is ALWAYS something to work on. Read More

which digital marketing is best

Digital Marketing Hype Vs. Reality: 3 Examples & 5 Ways To Separate

By Digital Marketing, Facebook Marketing, Integrated Marketing, Marketing Ideas, Marketing Tips, SEO, Social Media Marketing

In digital marketing, there’s always the next big thing. Always a hot trend. Always a different strategy to consider. And they often come with considerable hype. There’s no shortage of tools, apps, or best practices that “will take your business to the next level.” (After all, who better to market something than marketers themselves? ; )  Read More

how to do keyword research

What Keywords Should I Use? How to Find the Best Keywords for SEO

By Branding, Digital Marketing, Internet marketing, Marketing Tips, SEO

The words you use on your website play a direct role in making it visible to your target audience.

When keywords are used correctly on your website, the people who are most likely to use your services and convert have an easier time discovering your company. Don’t believe us? Google “marketing company” and see if our marketing company shows up.

Now you may be asking yourself “what keywords should I use?” Don’t worry! Our digital marketing agency will explain: Read More

how paid ads work compared to organic seo

Are Paid Ads Worth It? How To Solve The PPC vs SEO Debate

By Blogging, Digital Marketing, Facebook Marketing, Internet marketing, Marketing Tips, SEO, Social Media Marketing

Companies are always looking to generate greater brand awareness. One way to do this is by having a prominent position in Google search results. 

Getting maximum visibility online is a key factor to getting more traffic to your website, generating more leads, and ultimately, increasing sales. Think of this as a figurative domino effect, as one increases (or one domino falls) the others follow. Search engine optimization (SEO) is an effective strategy to reach these objectives.

There are generally two main approaches to SEO: Read More

Top 8 SEO Best Practices: Simple SEO Checklist With Proof Of Success

Top 8 SEO Best Practices: Simple SEO Checklist With Proof of Success

By Blogging, Digital Marketing, Internet marketing, Marketing Tips, SEO

Search engines have a huge impact on how people make decisions in every aspect of their lives and, consequently, they should have a profound impact on how businesses market themselves. Accordingly, as a digital marketing agency, we believe it is incumbent upon every business – large or small, online or off – to consider how they appear to the growing number of online searchers seeking buying information.

Consider the following: Read More

search engine optimization

How To Do Keyword Research For A SEO Friendly Website

By Blogging, Digital Marketing, Internet marketing, Marketing Tips, SEO, Social Media Marketing

Search engine optimization (SEO) is one of the most important strategies to ensure you have good search results. If you don’t choose the right keywords on your website, you’ll face challenges driving the right type of traffic and generating high-quality leads. 

Strong SEO/website optimization starts with building the right keyword list. But if you’re a SEO newbie, doing keyword research can be overwhelming.

Here we outline 6 ways to do your keyword research and develop a perfectly optimized website: Read More

local seo google maps

9 SEO Techniques To Make Your Locations Page Rock!

By Digital Marketing, Internet marketing, Marketing Tips, SEO

Are you worried that your business’ online presence isn’t performing at its highest potential? Not to fear, we’re here to help. Optimizing your business’ location page will help increase your online visibility by improving your rankings in both Google’s local map pack and organic search results. 

But Who Cares…. It’s Just A Locations Page

WRONG!! As we all experience the uncertainty of COVID-19 and the effects it has on our business, it is important to know where to focus your efforts on to remain successful now, and more importantly, come out stronger when this is all over. As a Toronto digital marketing agency, we can tell you one thing for sure… having a strong local SEO strategy is one of the many things that can help your business’ online presence. Location pages are a fundamental component of a comprehensive local SEO strategy. 

9 Rockin’ SEO Strategies

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Toronto marketing consultants explain how to improve your business social media profiles.

7 Quick Steps to Get Your Business Found On Social Media

By Digital Marketing, Facebook Marketing, Internet marketing, Marketing Tips, SEO, Social Media Marketing

As a Toronto marketing company, we know that social media marketing is a great way to showcase your business and connect with prospective customers. According to Jake Hundley from Search Engine Watch, “Facebook sees over 1.5 billion searches every day and over 600 million users visit business pages every day.” Social media networks help your business get found and allow you to engage with users more directly than traditional search engines.

If your social media profiles are incomplete or hastily written, they may not live up to their full potential. Ensure your business’ social media profiles are in tip-top shape with these 7 steps: Read More

internet marketing site transition

How To Perform A Site Transition And Not Drop Google Rankings

By SEO, Website Design

Here at the Marketing Garage, we are believers that the secret to effective internet marketing is to always be learning, testing, and tuning. It’s important to build off of your success and to keep the best while fixing the rest.

Recently, we had a Toronto B2B client in the professional services industry that was looking into rebuilding their website. Although the site performance was positive, the overall look was beginning to feel dated and our client was ready to upgrade in hopes of driving more leads.

Site rebuilds can be risky. If not done properly, they can lead to a drop in Google rankings, losing all of your hard work. Instead of seeing a drop in the rankings, we were able to actually increase search traffic by 28% as well as increase the conversion rate by 50% and increase enquiries by 3x!

See how we did it here:

Read The Case Study

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