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All Posts By

Alex Bejgu

Jun 29
digital analytics

You’re Losing Money by Not Using These 3 Digital Marketing Tracking Metrics

By Digital Marketing, Internet marketing, Marketing Tips, Measurement

There are hundreds of different marketing metrics you can track today. With the right tools, you can easily track your marketing activities online. You can get very granular if you have the right tracking system set up. Are you tracking your digital marketing efforts? But more importantly, are you tracking the right metrics? Read More

May 06
google vs yahoo

Google vs Yahoo vs Bing: Which Search Engine Is The Best For Paid Ads?

By Digital Marketing, Marketing Tips

We all know Google is far and away the most widely used search engine in the world. Google has become so popular that it’s used as a verb in everyday language and conversations. Estimates by many sites, including statscounter, has Google with about a 90% share of the search market. In Canada, the numbers are in alignment with this estimate. 

As a digital marketing agency that likes to keep our options open, we know Google is not the only search engine in town. Read More

Mar 09
how paid ads work compared to organic seo

Are Paid Ads Worth It? How To Solve The PPC vs SEO Debate

By Blogging, Digital Marketing, Facebook Marketing, Internet marketing, Marketing Tips, SEO, Social Media Marketing

Companies are always looking to generate greater brand awareness. One way to do this is by having a prominent position in Google search results. 

Getting maximum visibility online is a key factor to getting more traffic to your website, generating more leads, and ultimately, increasing sales. Think of this as a figurative domino effect, as one increases (or one domino falls) the others follow. Search engine optimization (SEO) is an effective strategy to reach these objectives.

There are generally two main approaches to SEO: Read More

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