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Megan Stoddart

defect vs bug on website

Defect vs. Bug: 4 Tips On How to Prioritize Website Fixes

By Digital Marketing, Internet marketing, Marketing Tips, SEO, Website Design

Websites are dynamic. They are ever-evolving and changing. As a business, you need to ensure your website meets certain standards in terms of accessibility, usability, relevance, and optimization. Not to mention ensuring it’s in alignment with your strategic business and marketing goals and objectives. Consequently, there is ALWAYS something to work on. Read More

why do small businesses need digital marketing

3 Reasons Why Small Businesses Need Digital Marketing – And How To Leverage It

By Digital Marketing, Internet marketing, Marketing Tips

Digital marketing in 2021 is more important than ever for businesses with physical locations now that most people are forced to shop and browse online.

COVID-19 was a perfect example of why a digital presence is so important. Companies that already had a strong digital presence were able to quickly transition and focus more on the digital side of their business. Those who had yet to undergo a digital transformation struggled to continue to operate efficiently and serve their customers Read More

how to do keyword research

What Keywords Should I Use? How to Find the Best Keywords for SEO

By Branding, Digital Marketing, Internet marketing, Marketing Tips, SEO

The words you use on your website play a direct role in making it visible to your target audience.

When keywords are used correctly on your website, the people who are most likely to use your services and convert have an easier time discovering your company. Don’t believe us? Google “marketing company” and see if our marketing company shows up.

Now you may be asking yourself “what keywords should I use?” Don’t worry! Our digital marketing agency will explain: Read More

digital marketing strategies and tactics for a crisis

5 Digital Marketing Strategies and Tactics for Crisis Management

By Blogging, Digital Marketing, Internet marketing, Marketing Tips

Digital marketing strategies and tactics are fluid. They should change over time to align with market conditions, customer demand, and many other external factors. A crisis like the COVID-19 pandemic has forced companies across the country to stop and rethink things – especially how they market to their customers. 

For some, it has forced them to speed up their transition to digital marketing and shift things online. For others, it has proven how important it is to be agile and flexible in the face of a crisis. 

Digital marketing has become central to all interactions. Digital channels have become the primary way to engage customers for many. 

Here is how to revamp your digital marketing strategy to reflect the new reality brought on by the COVID-19 crisis: Read More

Ad copywriting tips to write digital copy that sells

7 Ad Copywriting Tips to Write Digital Copy That Sells

By Digital Marketing, Internet marketing, Marketing Tips, Social Media Marketing

Regardless of the ad type or platform you use, there is one thing that is essential to the success or failure of your ad campaign – copywriting. 

You need traffic. To get traffic, you need to generate clicks on your ads. There is a lot of competition. As a Toronto digital marketing agency, we understand that strong writing creates strong ads.

Use these seven ad copywriting tips to improve the quality and effectiveness of your ads. Turn them into ads that sell: Read More

search engine optimization

How To Do Keyword Research For A SEO Friendly Website

By Blogging, Digital Marketing, Internet marketing, Marketing Tips, SEO, Social Media Marketing

Search engine optimization (SEO) is one of the most important strategies to ensure you have good search results. If you don’t choose the right keywords on your website, you’ll face challenges driving the right type of traffic and generating high-quality leads. 

Strong SEO/website optimization starts with building the right keyword list. But if you’re a SEO newbie, doing keyword research can be overwhelming.

Here we outline 6 ways to do your keyword research and develop a perfectly optimized website: Read More

Toronto marketing agency hiring social media marketer

Toronto Marketing Agency Hiring Social Media Mechanic

By Blogging, Digital Marketing, Facebook Marketing, Internet marketing, Social Media Marketing

Update: The position has been filled. However, we would be pleased to accept resumes for future positions at The Marketing Garage.

We’re looking for a bright, energetic person to join our team at The Marketing Garage. We’re a small crew of marketing consultants who deliver real results based in beautiful downtown Aurora, just north of Toronto. However, while we favour local people, we also work remotely with some of our team. We use a diagnostic approach to help a variety of companies fine-tune their digital marketing using a full toolbox of tactics: branding, design, PPC marketing, video marketing, email marketing, social media marketing, conversion optimization, SEO and traditional advertising. Your initial assignment will be a social and content-heavy position but we’re looking for something with a focus on results and an appreciation for analytics.

Read More

Toronto marketing agency explains the common misconceptions about metrics reporting

How to Write a Marketing Report That Makes Sense

By Digital Marketing, Internet marketing, Internet Marketing Tools, Marketing Tips, Measurement

As digital marketing consultants, we are occasionally asked to audit the reports of other marketing agencies or experts. Every marketing agency has its own reporting style, but many seem to fall into similar traps which tend to leave the client completely confused about the basic measures of success for their marketing investments. If the client is not able to comprehend campaign performance, they are less likely to buy into the project’s success and give it the time or resources it needs to succeed.

So, which marketing metrics are the most important to track?

Read More