A national healthcare provider with 100+ locations approached the Marketing Garage to improve their organic Google rankings and local maps rankings. Although they were the leader in their category, they felt that they were underrepresented in search engines and were ranking poorly for a variety of valuable keywords.
As a Toronto marketing company, we’ve seen this tool outperform others, including traditional email marketing, mainly due to the fact that these messages seem so personal and are delivered in an uncluttered, professional environment.
But how do you make sure you’re getting the most out of your Sponsored InMail? Below, we outline 9 best practices to incorporate into your campaign to get real results.
This is a handy post for those trying to convince others in the company not to use stock photos AND for those who know deep inside they shouldn’t use stock but don’t have any good alternatives. Accordingly here’s 5 great reasons you shouldn’t use stock photos and 7 easy things to do instead.
There’s no shortage of digital marketing tests that show that real photography converts better:
High-performing digital marketing is all about reducing FUD (Fear, Uncertainty & Doubt) for those making a purchase decision online and increasing Read More
Here’s a 7 step checklist to help you write an email subject line that people will want to open.
We all know that social media is popular and we all use it, but why? That is, in fact, the real question, why has our world become so revolved around social media and the trends that come with it? My research said that as of 2017 the average person has eight different social media accounts. More than half of the world is using social media on a daily basis. When something is trending we all think that we should download that app and make an account to be like everyone else but are these apps really as popular as you think?
In 2018, Google Adwords accounted for the largest portion of digital ad spend in the US with 38.6%, so it’s no wonder that it’s usually one of the first places advertisers look. Google Adwords campaigns, especially Google Search, can be very effective when used and optimized strategically. However, as a digital marketing agency, we frequently come across poorly optimized campaigns that are wasting significant portions of their budget.
We can see that those marketing companies that have reviews stand out more and there is a greater level of trust for the user that they will do a great job. In fact, Reviews actually influence up to 10% of the ranking on local searches. Check out How Online Reviews Helped Our Clients Reach #1 In Google Maps Rankings if you want to know more.
As a Toronto marketing company, we’re fervent about our clients obtaining customer reviews. If you want to know more about the why, check out 3 Reasons Why Online Reviews Are Important For Your Business.
That being said, video marketing can be expensive. Is it really worth the time, cost, and headache to create a video for your website? The short answer is yes! (as long as it’s good). Before we get into the tips for creating a website video that rocks, let’s first cover why a strong website video is so important.
Ok, so you’ve decided you need to create or refresh your company’s brand. But how do you know if you’ve picked the best branding company to do the work?
And if the work they give you is any good?
After all, branding is VERY subjective. Yet your brand is one of your company’s most valuable assets. How do you, as a professional, steer your company and your management to making the best decision? Based on over 30 years of experience as a brand mechanic overseeing the transformation of brands from inside companies and inside agencies (had to oversee the redesign of the Yellow Pages walking fingers logo at one point – egad!), here’s my 7 point checklist to picking the best branding company and the best work:
You can print the 7 points above out as a checklist to keep in your drawer to evaluate any work. Here’s the details:
When you are first selecting a branding company, they are going to show you their best work. Don’t fall for it. Ask to see the last 10 projects they completed. This way, you’ll get a better feel of whether they have a process to deliver good work consistently vs just get creatively lucky every once in a while. After all, all that great work they put up on their walls is going to be no help to you if your project fails.
Branding isn’t (just) a fashion show. It’s a fairly mechanical business process designed to deliver an impression of your company in your target customer’s mind. Having a solid, clear branding strategy is the most critical element to achieving success.
So what is a branding strategy? Read More
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