Case Overview:

Using our Rave About Me™ online review program, a campaign was launched to obtain more online customer reviews for a financial services provider and a multi-location self storage business. As their reviews increased on Google Maps, most of their map rankings went to the #1 position, website organic traffic reached new historical highs, and their Google Maps listings were clicked on 20% more frequently.

The Problem:

Most locations for both clients had very few online reviews or no reviews at all in the case of several of their locations. As 61% of people rely on user reviews before making a buying decision, it meant that potential customers were more inclined to do business with their competitors who had numerous online reviews.

Not only were these clients losing potential business due to their lack of reviews, several of their location’s map listings were either showing up very low on Google Map search results or not at all. This is because reviews actually influence up to 10% of the ranking on local searches. So, how could these companies quickly increase their online reviews to boost sales and rankings?

The Fix:

Personalized Review Request Emails

Each company leveraged their current customer email list from each location and used the Rave About Me™ online review program to create personalized emails. These emails included a short message as well as a link to leave a review on a specific location’s Google Maps listing.

Handing Out Review Cards At Retail Locations

Both the financial services provider as well as the self storage company also printed and produced review cards that they handed out at retail locations to customers.

The Results:

After implementing this reviews campaign, reviews came in quickly and in abundance.

Our financial services client saw:

  • 275% increase in number of reviews within the first month
  • 97% positive reviews
  • An average rating of 4.8/5 stars on Google Maps.

For our self storage client, their increases in reviews had the following measurable effects:

  • Several locations reached the number one spot in Google Maps search results
  • Organic website traffic (clicks from search engines) reached new highs and continued to show an increasing trend since their review boosting strategy was implemented.
  • Google Maps listings were clicked on 20% more frequently. In the first month alone, there were an additional 150 clicks to their website from Google Maps that otherwise would have cost the client $720 in advertising to obtain.