Facebook is consistently changing their algorithm to be more pay-to-play which is affecting how business’ Facebook posts perform. Toronto marketing companies have noticed that organic reach is on a steady decline, which means fewer people are seeing your posts unless you put money behind them. This is because Facebooks’ latest algorithm change favours native video and ‘meaningful interactions’ between users.
Implementing your SEO should be treated like any other marketing strategy rather than just being seen as an optional marketing component. When it comes to SEO, a site can be partially optimized, it can be optimized for the wrong words, or it could follow no SEO best practices at all.
Below are two quick and easy tricks for you to tell if your website’s SEO sucks in as little as 5 seconds. But before we get into the details, let us explain title tags and keywords.
The title tag is the headline of your business in a Google Search. It is the HTML element that specifies the title of your website and should be an accurate and concise description of what your website content is all about.
Keywords are ideas and topics that define what your site content is about. In terms of SEO, they’re the words and phrases that customers enter into search engines.
Now let’s get into the details of how to tell your SEO sucks:
Here at The Marketing Garage, we take pride in helping our clients improve their online marketing through a proven diagnostic approach. We identify what’s working and what isn’t and take what’s good and make it great.
A B2B manufacturer was running pay-per-click campaigns that seemed to be following best practices. Their ads were being engaged with and had high click-through-rates but were providing few quality leads resulting in zero direct sales from marketing.
After taking a look under the hood, The Marketing Garage was able to fix the key messages and propositions in the ads, the audience and keyword targeting, and the site content. This ultimately lead to an 81% increase in website leads!
See how we did it here:
Read The Case Study
Launching a new website? Worried about how your site transition will affect your rankings? Our internet marketing consultants highlight the main issues with site transitions and review how our internet marketing company got a clients site transition to actually increase rankings.
Recently our digital marketing consultants wrote up a case study of how we rescued a client’s search engine rankings after a disastrous transition to a new site. The story details how our internet marketing company not only fixed the problem but took all of their 25+ locations back to page one and took them even higher up in the top 5 in organic and map rankings. Read this internet marketing case study.
As a digital marketing agency, we know site transitions often go dreadfully wrong. Our marketing consultants have said that your rankings after launching a new site are kind of like riding a new roller coaster; you know you’re going to go down, just not for how long or how soon you’re going back up.
The Marketing Garage was recently interviewed by the Business News Network about advertising campaigns for Canada’s 150th anniversary. The article reviews numerous marketing campaigns that did well and nailed it, along with campaigns that didn’t meet up to the rest and failed it.
In the article, our owner and digital marketing consultant Bob Nunn, provides his expert opinion as a brand mechanic and explains “If a brand is going to ‘rent the interest’ of a cultural event, the campaign needs to match what the brand promise is all about.”
Read the full article here:
A storage company chain came to The Marketing Garage in need of an online tune-up.
The Marketing Garage was able to help with the rebuild of a new website that resolved all the SEO issues along with optimizing their blog and making their locations and pricing more apparent.
See how we put their rankings back on top by clicking below.
Read The Case StudyThe Marketing Garage is an award-winning Toronto digital marketing agency that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their marketing. Our data-driven mix of SEO and digital marketing process is like no other.
The Travel Industry Council of Ontario (TICO) wanted to raise awareness of the range of services they provide to the travelling public and encourage more travel professionals to become registered travel agents.
We developed a fresh blog strategy with a range of topics from travel tips and vacation destination ideas to vacation scams and new travel regulations that resonate with travelers and industry professionals.
Find out details on how we grew their blog by clicking below.
Read The Case StudyThe Marketing Garage is an award-winning Toronto digital marketing agency that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their marketing. Our data-driven mix of SEO and digital marketing process is like no other.
Writing a personal blog or business blog is a great way to increase your web traffic and show off your brand, however finding the right post ideas can get hard. We know it’s tedious work, so we’ve put together 7 ways to help you come up with the perfect blog post ideas.
Do your keyword research. Use sites like StoryBase that show you how popular certain keywords are. Particularly search for those ending with a question. This is what people are really looking for, and what you need for your blog post to get found.
Did an interview with Canadian Business magazine that hit the newstands last week (do they still have newstands?). They asked three smart people and me how to make sure your new brand offering doesn’t go up in flames like the Samsung Galaxy 7. Here’s the piece followed by an interesting observation on how Google launches brands that they didn’t include:
Here’s what they didn’t print:
I’m a big fan of Google’s forever beta approach as they say in the piece. I’ve been an early adopter of things like GMail, Google Docs and Google Photos and AdWords itself and seen how they invite you in early as a beta-tester and then make it better and better. But the ONE time when they ignored this and failed consequently was Google Glass.
The first problem is Read More
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