Many digital marketers misunderstand how blogs work and why you should have one. The purpose of a blog is to increase the authority of the website by adding pages to it on a regular basis that get viewed and shared a lot. But how do those views and shares turn into leads? And how do you get views in the first place?
As a Toronto marketing agency, we often hear new clients say, “so-and-so told us we should have a blog.” But we’ve found that the person recommending it had a more faith-based than fact-based understanding of how blogs work.
One of our clients, a Toronto recruitment company, was dealing with this issue when they came to us. The previous digital marketing company had done tons of blog posts and white papers, but it wasn’t generating leads.
Find out how we drove a 53% increase in leads through our client’s blog:
The Marketing Garage is an award-winning Toronto digital marketing company that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their online marketing and branding. Our data-driven mix of SEO and digital marketing process is like no other.
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The Marketing Garage is an award-winning Toronto digital marketing company that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their online marketing and branding. Our data-driven mix of SEO and digital marketing process is like no other.
