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Social Media Marketing

Sep 30
is social media marketing dying

Is Social Media Marketing Dying? What The Numbers Are Saying:

By Digital Marketing, Internet marketing, Internet Marketing Tools, Marketing Tips, Social Media Marketing

Social media has become commonplace in our lives. It’s used daily for personal and for business reasons by billions of people around the world. However, there has been some pushback lately because of what social media has become.

Many are tired of the negativity. It can be very polarizing. It has shifted from a place to connect with friends to a place where you market yourself or your company. The monetization of social media is well underway. I think we all knew this would be the reality of social media eventually. Read More

May 27
which digital marketing is best

Digital Marketing Hype Vs. Reality: 3 Examples & 5 Ways To Separate

By Digital Marketing, Facebook Marketing, Integrated Marketing, Marketing Ideas, Marketing Tips, SEO, Social Media Marketing

In digital marketing, there’s always the next big thing. Always a hot trend. Always a different strategy to consider. And they often come with considerable hype. There’s no shortage of tools, apps, or best practices that “will take your business to the next level.” (After all, who better to market something than marketers themselves? ; )  Read More

Mar 16
why social media marketing won't work

5 Reasons Why Social Media Marketing Won’t Work

By Digital Marketing, Digital Storytelling, Facebook Marketing, Internet marketing, Marketing Tips, Social Media Marketing

As a digital marketing agency, we get a lot of questions from our clients about what they should be doing on social media.

Social media marketing can work well if you know where to invest your time and resources. There are countless strategies and platforms you can use – some are better than others. Although for most businesses, your social media marketing efforts are more likely to fail rather than succeed. We’ll explain why that happens… but first, you should understand the importance of getting things right: Read More

Mar 09
how paid ads work compared to organic seo

Are Paid Ads Worth It? How To Solve The PPC vs SEO Debate

By Blogging, Digital Marketing, Facebook Marketing, Internet marketing, Marketing Tips, SEO, Social Media Marketing

Companies are always looking to generate greater brand awareness. One way to do this is by having a prominent position in Google search results. 

Getting maximum visibility online is a key factor to getting more traffic to your website, generating more leads, and ultimately, increasing sales. Think of this as a figurative domino effect, as one increases (or one domino falls) the others follow. Search engine optimization (SEO) is an effective strategy to reach these objectives.

There are generally two main approaches to SEO: Read More

Mar 05
can social media marketing really help my business

Social Media Advertising 101: 7 Best Practices You Should Be Following In 2021

By Digital Marketing, Facebook Marketing, Internet marketing, Marketing Tips, Measurement, Social Media Marketing

With social media marketing, it can be overwhelming to figure out what you should be doing, what you shouldn’t be doing, and how to actually tackle it. But don’t worry, we’ve got you covered with the following 7 must-follow social media best practices you should be adopting in 2021. 

Read More

Jan 06
is social media marketing worth it

Can Social Media Marketing Really Help Your Business? 10 Apps to Study:

By Digital Marketing, Facebook Marketing, Internet marketing, Internet Marketing Tools, Marketing Tips, Social Media Marketing

“Can social media marketing really help my business?” if you’ve heard or asked that question before you’ve probably wanted to know if social media marketing is worth it. Our digital marketing agency deals with all kinds of questions regarding this topic such as “which social media marketing is best?” and our favourite: ”social media marketing or digital marketing?”. Thankfully, this blog has all the answers to these questions and more, with some great examples! Read More

Nov 26
Ad copywriting tips to write digital copy that sells

7 Ad Copywriting Tips to Write Digital Copy That Sells

By Digital Marketing, Internet marketing, Marketing Tips, Social Media Marketing

Regardless of the ad type or platform you use, there is one thing that is essential to the success or failure of your ad campaign – copywriting. 

You need traffic. To get traffic, you need to generate clicks on your ads. There is a lot of competition. As a Toronto digital marketing agency, we understand that strong writing creates strong ads.

Use these seven ad copywriting tips to improve the quality and effectiveness of your ads. Turn them into ads that sell: Read More

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