You’ve probably seen them. Those digital ads that seem to stalk you. As a digital marketing agency, our clients frequently ask us about those creepy ads that follow you around. However, these ads actually work! Customers who see retargeted ads are 70% more likely to convert on your website. Retargeted ads can also increase branded search exposure by 1,000% or more.
Remarketing is a form of digital marketing that allows you to show targeted ads to users who have already visited your site. You can remarket on any of the 2,000,000+ websites in the Google display network, Facebook, Instagram and more. These ads are a great way to keep your business fresh in the consumers’ mind; sometimes people just need a little reminder. Remarketing ads are especially effective with long-term purchases like real estate or a car.
So you’re probably wondering; “if consumers see my ads multiple times, how do I make sure people don’t find them annoying?” The simplest answer; create multiple messages and rotate them. If remarketing is going to be a focus in your campaign, make sure to create at least 3+ ads with different messages. In creating multiple messages, you not only get to test which messages resonate best with your audience, but you can also share multiple facts or philosophies about your business that may entice a person to contact you and/or visit your site again.
Next time you’re working on remarketing ads, make sure to create a few different messages to rotate. This will help to avoid ad fatigue all while helping to find and develop the messages that your audience will engage with the most.
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The Marketing Garage is an award-winning Toronto digital marketing agency that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their online marketing and branding. Our data-driven mix of SEO and digital marketing process is like no other.
