A national healthcare provider with 100+ locations approached the Marketing Garage to improve their organic Google rankings and local maps rankings. Although they were the leader in their category, they felt that they were underrepresented in search engines and were ranking poorly for a variety of valuable keywords.
This is a handy post for those trying to convince others in the company not to use stock photos AND for those who know deep inside they shouldn’t use stock but don’t have any good alternatives. Accordingly here’s 5 great reasons you shouldn’t use stock photos and 7 easy things to do instead.
There’s no shortage of digital marketing tests that show that real photography converts better:
High-performing digital marketing is all about reducing FUD (Fear, Uncertainty & Doubt) for those making a purchase decision online and increasing Read More
In 2018, Google Adwords accounted for the largest portion of digital ad spend in the US with 38.6%, so it’s no wonder that it’s usually one of the first places advertisers look. Google Adwords campaigns, especially Google Search, can be very effective when used and optimized strategically. However, as a digital marketing agency, we frequently come across poorly optimized campaigns that are wasting significant portions of their budget.
We can see that those marketing companies that have reviews stand out more and there is a greater level of trust for the user that they will do a great job. In fact, Reviews actually influence up to 10% of the ranking on local searches. Check out How Online Reviews Helped Our Clients Reach #1 In Google Maps Rankings if you want to know more.
As a Toronto marketing company, we’re fervent about our clients obtaining customer reviews. If you want to know more about the why, check out 3 Reasons Why Online Reviews Are Important For Your Business.
That being said, video marketing can be expensive. Is it really worth the time, cost, and headache to create a video for your website? The short answer is yes! (as long as it’s good). Before we get into the tips for creating a website video that rocks, let’s first cover why a strong website video is so important.
Landing pages are built with a campaign specific goal in mind and guide users to a singular call-to-action in order to maximize campaign ROI. By designing a page that is directly linked to your search engine marketing or social media ad campaign, landing pages are able to match the messaging and imagery of your ads creating a seamless user experience from ad click to conversion. Read More
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