I don’t usually like to bad mouth other people’s work (lord knows the road to branding greatness is littered with ad wrecks) but when an ad is this “huh?” I have to award it my Bad Ad of the Month.
I mean what is with that moon orgy? And over on the right that’s not meant to suggest? No, couldn’t be.
I love the Prius and its interior. Almost bought one last time but this did a poor job* of making it more compelling.
My Fix:
As a wise soul once said the relationship between the branding strategy and the creative approach can be likened to the gap of a spark plug. If the gap is too narrow, the spark created is too weak. This is akin to an ad that is too obvious to get noticed. Too much ‘seen that’.
If the gap is too wide, then the viewer is left with a “huh?” and no connection is made to the creative idea and the product and no sales combustion occurs.
The latter, in my humble opinion, is the problem with this ad.
Hope this helps.
*Sample size of one. Bob Nunn is an award winning internet marketing consultant based in Toronto passionate about building brands by tuning-up their online marketing. Book an appointment to learn how an 11-point check-up can get your brand revved up online.
