An example using Pawn Stars and two research studies of the power, in a marketing environment being shaped by social media, of building your brand through storytelling.
Read More
Wrote a new post for the Search Engine People blog that got re-tweeted a lot.
Read it here: http://bit.ly/septwitter
It provides 8 tips and tricks to build a quality following on Twitter (i.e. not spammers). While the tricks are all for Twitter, the principles apply to Facebook and LinkedIn.
But special tips for Brand Mechanics fans: in addition to Read More
Wrote a new post over the traffic-rising-like-crazy Search Engine People blog where my daytime job is Director, Social Media & Content.
It’s about how consumers have stolen control from businesses and are armed with remotes, a mouse and now a Facebook ‘Like’ button. A recent stat showed that only .02% of all status updates get into the newsfeed because they’re not liked enough.
So is your business like-able in this new era? Score yourself out of 10 in this checklist. Check it out here:
A report today from Bloomberg that said sales of Tiger Wood’s apparel are down 7.5% from last year while overall golf apparel is up 11%. Is it the poor play or the philandering that has caused people to stop wanting to wear his shirts?
Over $3 billion is spent every year on billboard advertising. So how come so much of it leaves you going huh? Here’s why and some tips to make sure it doesn’t happen to you.
Wrote a post over on Search Engine People’s popular blog which as one review of my review on reviews (?) noted ‘neatly summarizes’ some key statistics that demonstrate the incredible power social media is having on how consumers make buying decisions. Online reviews have been called ‘the new advertising’.
Check it out here.
Each day billions of words are flung back & forth across the internet offering us glimpses into passions, problems and purpose. You can use to monitor employees or for customer leads using social media. An example of each from Microsoft and Goldman Sachs.
‘Quebec is finally separating!’ and 7 other of the top funny tweets from the earthquake in Canada
[polldaddy poll=2843111]
