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eMail Marketing

Feb 25
will email marketing die

Is Email Marketing Dying? 5 Things That Work & 5 That Don’t

By Digital Marketing, eMail Marketing, Internet marketing, Marketing Tips

As a digital marketing agency, we often hear this question from clients: “I hear some companies are doing well with email, should I be considering it?”

Don’t give up on email marketing just yet. For years, people have been talking about the demise of email marketing, but the numbers say otherwise. Even though it’s more challenging than ever to get customers to open your emails, it’s a proven tool to continuously communicate and engage your customer base.  Read More

Jan 17

How Does Sponsored InMail On LinkedIn Work? 9 Best Practices To Get Real Results

By eMail Marketing, Internet marketing

What Is Sponsored InMail?

Sponsored InMail on LinkedIn is the paid counterpart to regular InMail. It allows you to engage with your target audience by sending personalized, private messages right to their LinkedIn inboxes. You can reach people based on location, the company they work at, job industry, job title, skills, education, and more.

As a Toronto marketing company, we’ve seen this tool outperform others, including traditional email marketing, mainly due to the fact that these messages seem so personal and are delivered in an uncluttered, professional environment.

But how do you make sure you’re getting the most out of your Sponsored InMail? Below, we outline 9 best practices to incorporate into your campaign to get real results.

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Dec 27

How To Write The Best Email Subject Line: A 7 Step Checklist

By eMail Marketing, Marketing Tips

So, you’ve written an email and created a kickass email list. Now comes the part marketing companies agree is the most important. The email subject line. The one line that could make or break your entire email. The first line your contacts will see that will influence their decision to open it. Did you know? 35% of email recipients open emails based on the subject line alone! So how do you write a good one?

Here’s a 7 step checklist to help you write an email subject line that people will want to open.

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