July 2016

It’s easy to get carried away with exciting projects and neglect your own brand. Your brand is not only important for attracting new customers, it’s also important for your business culture. This internal branding is known as your employer brand.

Employer brand is how your company is perceived by your current and potential employees.  Having a clear employer brand can be a powerful recruiting tool, motivator, and creates a culture of success. Some best practices to have your employees “live your brand” include:

• Promoting culture and rewards
• Create consistent messaging of organizations values
• Show what success in the company looks like
• Adopt a community concept to your strategy
• Promote awards and accreditations

We know how important it is to keep up a company’s brand, and at the Marketing Garage, we work hard as a team to tune up our employer brand. In this blog, you will learn how an employer brand is important, and 4 ways we developed and tuned our employer brand that you might find helpful.

1.      Connect Your Employer Brand with the External Brand

It’s important to align the external brand, which is your company’s promise to customers, with your employer brand in order to present your company consistently and effectively. As Forbes mentioned, “fewer than 50% of employees believe in their company’s brand idea, and even less are actually equipped to deliver on it.” If your employees are not engaged, then the strength of your external brand doesn’t matter. Read More