9 alternatives to discounting your product to get the loyalty of your social media fans using examples from Starbucks, KLM and small businesses.
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An example of using search engine and social media marketing tools to capture interest and drive traffic to your website using Movember.
Barter is used by 70% of Fortune 500 but the rise of barter exchange sites make it potentially a good way for a smaller business to market itself. Tips on what to consider and a helpful article link.
There’s at least 8 tricks to posting a video on YouTube to get it found. Here are 5 more tips when it comes to creating your video in the first place.
Statistics and case studies show that the marketing funnel is becoming increasingly complicated. But case studies show how online marketing performance can be improved by having integrated marketing communications and understanding the two keys to achieving that.
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Shout out to folks at Radio Shack and why it’s smart to play through the flack when your branding is carefully considered and authentic using The Gap and the Apple iPad as examples.
Podcasting for marketing purposes has been slow to build. But new research indicates it’s making some good gains on radio. Included are tips to consider when starting and the best marketing podcasts.
“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw
George was ahead of his time. He would have loved the certainty that comes with internet marketing tools like Google Analytics and Social Media Monitoring.
Listening is a key part of being successful with Social Media and online marketing in general. This post provides links to 8 tips as part of a bigger 6-part process to Social Media success using the acronym LISTEN
