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Data-Driven Branding

A unique 7-step branding process that combines time tested methods with digital techniques. Uncover the hidden qualities your customers care about most and start building a stronger brand that delivers real results.

Data-Driven

Away with focus groups.

Add Spark To Your Brand

Modernize your brand for the online era.

Pre-Tested

Know what works before you invest marketing dollars.

Integrated

Brand consistency between digital and traditional media.

Data-Driven

Away With Focus Groups

What do your customers really think about your brand? Which qualities do they value the most? There’s often a big difference between what people say they’ll do and how they actually react once it’s their money on the line. Instead of relying solely on focus groups and guesswork, Brand Engineering™ is designed to uncover what people actually do, not just what they say they’ll do.

By taking an unbiased, data-driven approach to brand building, we look past preconceived notions. Each theory is thoroughly researched and tested across multiple platforms to identify the most significant opportunities, creating stronger brands that deliver real results.

Ignite Your Brand

Modernize Your Brand For The Online Era

Is your brand running out of gas? Brand Engineering™ uses a proven process that does more than just give your brand a fresh coat of paint. By uncovering each business’s unique values, we create compelling identities that stand out from the competition.

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Pre-Tested

Know What Works Before Investing Your Marketing Dollars

Why go all in on a new brand before you know it’s going to work? With Brand Engineering™, our brand mechanics take the guesswork out of brand building. By using a data-driven approach, we let the statistics speak for themselves. We leverage digital message testing to uncover the qualities that matter most, taking what’s already good and making it great. With our unique process and a commitment to A/B testing, each brand is proven to be finely tuned before it’s launched.

Integrated

Brand Consistency Between Digital And Traditional Media

It’s becoming increasingly common for consumers to encounter brands through several different mediums before they even set foot in the door. To get the greatest impact from your marketing efforts, it’s essential to give your brand a consistent voice across all channels. Whether it’s on a website, social media, TV, radio, or print, our 7-step branding process ensures that your brand will fire on all cylinders, everywhere.

What Our Clients Say About Our Branding

We engaged The Marketing Garage to help us re-brand our company as our old brand had not gained much traction in 10 years. They walked us through a process that helped us solidify our identity and define the value we provide to our clients. We are thrilled with our new name and logo!

Tanya LindsayManaging partner, SURGE ERP Consulting

After engaging The Marketing Garage in the process, we had a clear path to a new brand, and were surrounded by branding experts who walked us through each step. We could not be more thrilled with the end result. We constantly get amazing feedback on our new logo, and the new name is fresh and simple. From the creative, to the design, you won’t find a more passionate, talented group of people to handle your marketing needs.

Michael BraithwaiteExecutive Director, 360°kids

Bob did a great job refreshing YPG’s brand and making it relevant in the online space. A very creative yet practical skill set.

Scott WamboltSenior Vice President, Yellow Pages Group

A rich mix of passion, expertise and marketing skills to identify and share the “right” brand story.

Ezana RasworkFounder & Managing Director, Africa 118

The Marketing Garage has been instrumental in helping us to re-brand our corporate image, including but not limited to... our new logo, website & all of our marketing materials. We have been thrilled with the process and we believe that the results will speak for themselves.

Brandon HexhamPresident, The Pinnacle Group

Branding Services

As an unbiased branding agency, we only recommend the services that will get you the best results.

TV & Radio

From TV and radio to outdoor and transit, advertising is about connecting a powerful idea to an appropriate audience. For years we’ve been collecting awards due to our efforts in building your fan base. We have won over 40 awards including multiple CASSIE awards and even Cannes film festival.

Brand Logo Design

Stand out from your competition with a brand design and identity that delivers real results. Major brands such as Futureshop, AutoTrader and even Chrystler have gone through or very own Brand Engineering™ process.

Talk to our top branding mechanic and get results.