When people hear “content marketing,” they most often think of blogs (or videos). Obviously, it’s much more than that! Content marketing is a diverse and robust strategy that can involve many different content types and formats. Read More
In digital marketing, there’s always the next big thing. Always a hot trend. Always a different strategy to consider. And they often come with considerable hype. There’s no shortage of tools, apps, or best practices that “will take your business to the next level.” (After all, who better to market something than marketers themselves? ; ) Read More
Social media can be a highly effective marketing tool. However, many small businesses don’t know how to increase social media engagement and end up with 0 impressions on their pages. The good news is, it just takes a bit of extra effort to get it right. Read More
While The Marketing Garage specializes in Digital Marketing and Branding, we are also big movie fans. While filling out our annual Oscar ballots we decided to create our own category. Here are the nominees for Best Film Marketing Campaign as decided by a Toronto marketing company.
This category is not simply “which film made most money” though that is a factor. We will examine how far a movie was able to stretch a budget, the uniqueness of the marketing campaign, and overall quality of the marketing and ROI.
Writing a personal blog or business blog is a great way to increase your web traffic and show off your brand, however finding the right post ideas can get hard. We know it’s tedious work, so we’ve put together 7 ways to help you come up with the perfect blog post ideas.
1. LISTEN
Do your keyword research. Use sites like StoryBase that show you how popular certain keywords are. Particularly search for those ending with a question. This is what people are really looking for, and what you need for your blog post to get found.
I’ve learned that it’s tough to convince someone whose job depends on not being convinced.
That’s why Brand Mechanics in partnership with Larter Advertising is creating a whole new marketing services model this month with the launch of a co-working space for York Region marketers.
Housed in the ‘Larter Building’ in historic Aurora, the introduction of this co-working space will create a brand new marketing model for a new era and we’re looking for partners to join us.
While the advertising agency model built in the last century is still financially and culturally dependent on recommending ‘big’ traditional media, this new model will offer clients a team of top specialists that work independently but share the same core values and beliefs in building businesses and brands.
This way, instead of having to recommend certain tactics to clients in order to keep the advertising holding company happy, clients get only what they need to solve their marketing problem.
Marketers who join this unique co-working space get the creative synergy of working alongside other top marketers and the business synergy that comes from networking and sharing leads and ideas.
CoWorking Office Spaces
Modeled after successful co-working idea incubators such as the Accelerator Centre in Waterloo and the MaRS centre in Toronto, co-working spaces such as this have the following benefits:
- Enjoyment of the camaraderie and social benefits of working
- Avoiding the distractions of working from home (60% report they’re more Read More
9 alternatives to discounting your product to get the loyalty of your social media fans using examples from Starbucks, KLM and small businesses.
Barter is used by 70% of Fortune 500 but the rise of barter exchange sites make it potentially a good way for a smaller business to market itself. Tips on what to consider and a helpful article link.
Statistics and case studies show that the marketing funnel is becoming increasingly complicated. But case studies show how online marketing performance can be improved by having integrated marketing communications and understanding the two keys to achieving that.
