When people hear “content marketing,” they most often think of blogs (or videos). Obviously, it’s much more than that! Content marketing is a diverse and robust strategy that can involve many different content types and formats. Read More
As a digital marketing agency, we get a lot of questions from our clients about what they should be doing on social media.
Social media marketing can work well if you know where to invest your time and resources. There are countless strategies and platforms you can use – some are better than others. Although for most businesses, your social media marketing efforts are more likely to fail rather than succeed. We’ll explain why that happens… but first, you should understand the importance of getting things right: Read More
What Is UX?
Simply put, UX is User eXperience. But what does that mean and why is it so important? User Experience is a very broad term. It can cover everything from content to how that content is laid out. Are you answering the common questions? Is your content what the user is looking for? Is your content a wall of text or is there some images that add to the context of your text? These are the types of questions that you need to ask yourself when crafting content.
Many of these problems are a result of poor conversion practices and can be improved by conversion rate optimization.
Blogging sounds easy. Pick a topic you’re passionate about, do your research and write something inspiring. But how do you make sure your blog gets found? The key is to make sure you’re using words or phrases that people are actually searching for.
The Marketing Garage was recently interviewed by the Business News Network about advertising campaigns for Canada’s 150th anniversary. The article reviews numerous marketing campaigns that did well and nailed it, along with campaigns that didn’t meet up to the rest and failed it.
In the article, our owner and digital marketing consultant Bob Nunn, provides his expert opinion as a brand mechanic and explains “If a brand is going to ‘rent the interest’ of a cultural event, the campaign needs to match what the brand promise is all about.”
Read the full article here:
Writing a personal blog or business blog is a great way to increase your web traffic and show off your brand, however finding the right post ideas can get hard. We know it’s tedious work, so we’ve put together 7 ways to help you come up with the perfect blog post ideas.
1. LISTEN
Do your keyword research. Use sites like StoryBase that show you how popular certain keywords are. Particularly search for those ending with a question. This is what people are really looking for, and what you need for your blog post to get found.
Working at a Toronto branding company, I’ve always loved the online branding power Google built through its Google Doodles. You know the…
Some people say that Google built its brand without traditional advertising.
Poppycock!
Putting aside its current use of traditional advertising to market itself…(ahem)
…Google also was smart as hell to create awareness of which search engine you were using by occassionally tweaking the presentation of its name. Along with other little proofpoints of differentiation like the speed and quantity of its results…
…this creative way of building good ol’ fashioned brand awareness and corporate identity is one of the secrets of its success. Something Yahoo, AOL, Netscape and others missed. And something that continues to be missed by even big online brands today like Facebook.
(It’s also a great example to point people to who believe “no, our logo and corporate identity is carved in stone” point. It shows when and why you can play with corporate identity can be played with.)
Now comes some facts Read More
You know those little dividers in the grocery store that separate your meat from someone else’s potatoes?
Came across one yesterday that converted it from a regular, everyday item into an awareness-building medium. The Food Network in Canada is launching our own version of the hit U.S. show Top Chef. Some clever marketing folks found a way to promote it that interrupted an ordinary moment in a shopper’s day into a relevant little bit of interruption marketing.
Marc Tellier, a friend and CEO I worked for in rebuilding the Yellow Pages and Auto Trader brands, called this ‘getting clever points’: the magical little moments that reward the consumer for the interruption and uses storytelling to stick to the brain and create FAME for the brand.
In a world where the power of traditional media has declined and fragmented it’s a branding strategy that’s becoming increasingly necessary.
Got any you’ve seen? I’ll profile them in an upcoming post on ‘small ways to create big brands’.
Statistics and case studies show that the marketing funnel is becoming increasingly complicated. But case studies show how online marketing performance can be improved by having integrated marketing communications and understanding the two keys to achieving that.
An example using Pawn Stars and two research studies of the power, in a marketing environment being shaped by social media, of building your brand through storytelling.
