As a digital marketing agency we know that oftentimes blogging for your business may seem tedious. If you are one of those people who are skeptical about blogging for their business, this article is for you. Here are 6 reasons why you need a blog for your business website:
1. Blogging Can Help Your Business Website Get Found On Google
Relevant and fresh blog content adds value to your business website. It results in your website pages being stored (Indexed) within the search engine servers and improves your website’s online authority score. Both of which in return increase the ability of your website to get found online by ranking higher in search engines like Google.
2. Get Found Through Blogging For Specific Search Phrases
Short tail keywords (Shorter and generic searches) –> Best Shoes
Long tail keywords (Longer and specific searches) –> Best Leather Shoes Canada
70% of all web searches are long tail keywords.
The longer and more specific the user’s search terms (long tail keywords), the higher the chances of your relevant blog being found and converting into something you want them to do, ex. Download, Buy etc. The average conversion rates for long tail keywords were 4.15% higher than the conversion rates for short tail keywords.
For example, let’s say I started my search with the term ‘Shoes Canada’. I quickly discover I want to specifically buy leather shoes. So now I use terms like [best leather shoes Canada]. Imagine you in the footwear business having already written a blog post on ‘Best Leather Shoes To Buy in Canada’. You now have a good chance of showing up in my search engine results, helping me make a decision and possibly buying your product.
3. Becoming An Industry Authority By Blogging Generates More Leads
Educate your audience, cater to their needs and answer common questions through blogs to position yourself as an industry authority. B2B companies that blog only 1-2 times per month generate 70% more leads than those who don’t blog!
Tip for lead generation: Always add a lead generating call-to-action to your blog. It is one of the most important points from our 17-point checklist that helps create blogs that get found. A call to action in the blog should be a clear, concise and an actionable request for your potential customer reading the blog. Ex: Download A White Paper, Subscribe, Buy and Request For A Quote/ Proposal.
A survey of 7,000+ companies by HubSpot resulted in the following statistics:
4. Blogs Provide Content For Social Media And Email Marketing
With over 1 billion people on Facebook alone, having an active social media presence is not an option anymore. Sharing highly relevant and informative online blog content on social media is a proven way to drive potential customers directly to your business site vs. only sharing a picture on social media.
In addition, any business website’s blog content published on social networks can help the search engines understand what websites are credible and should be ranked for which keyword phrases.
Blog posts also provide content for email newsletters. A simple top-5 list that highlights your best blog content over the last month is valuable content that’s likely to be appreciated by your readers. To improve your email marketing, read our blog on 12 Point Check List for Effective eMail Marketing.
The image below highlights the blog post shares received on various social networks for specific topics:
5. Blogging Is A Long-Term Return
Blogging might seem a little tedious at first, but if done correctly it can provide value for years to come. By addressing the common needs in an interesting way, there is huge potential for it to rank on top of search engines like Google for common questions or searches. We have had clients where over half of their website traffic came from blogs. Even from blog posts that were created years ago!
HubSpot conducted a survey on leads generated through previous vs. latest blog posts:
6. Your Competition Is Already Blogging
Like it or not it’s the survival of the fittest business out there today! Last year a study conducted by the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth revealed that 34 percent of Fortune 500 companies are now actively blogging, which represented the largest increase in the number of Fortune 500 companies blogging since 2008.
More Blogging Tips From A Toronto Digital Marketing Agency:
7 Ways to Come up with Blog Post Ideas
Is Your Company Getting Found On Google? How To Tell If Your SEO Sucks In 5 Seconds
The Marketing Garage is an award-winning Toronto digital marketing agency that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their marketing. Our data-driven mix of SEO and digital marketing process is like no other.
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