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All Posts By

Skylar Burns

Feb 21

Best Film Marketing Campaign Oscar According To A Toronto Marketing Company

By Marketing Ideas, Marketing Tips

While The Marketing Garage specializes in Digital Marketing and Branding, we are also big movie fans. While filling out our annual Oscar ballots we decided to create our own category. Here are the nominees for Best Film Marketing Campaign as decided by a Toronto marketing company.

This category is not simply “which film made most money” though that is a factor. We will examine how far a movie was able to stretch a budget, the uniqueness of the marketing campaign, and overall quality of the marketing and ROI.

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Dec 13

What Is UX? And How It Directly Attributes To Better Business

By Digital Storytelling, Website Design

What Is UX?

Simply put, UX is User eXperience. But what does that mean and why is it so important? User Experience is a very broad term. It can cover everything from content to how that content is laid out. Are you answering the common questions? Is your content what the user is looking for? Is your content a wall of text or is there some images that add to the context of your text? These are the types of questions that you need to ask yourself when crafting content.

Many of these problems are a result of poor conversion practices and can be improved by conversion rate optimization.

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Oct 09

What Is A Landing Page And 3 Scenarios When You Need One

By Digital Marketing, Website Design

What Is A Landing Page?

So your digital marketing agency is recommending a landing page to boost the conversion rate but what is a landing page? What’s the difference between a landing page and the other pages on your website?

Landing pages are built with a campaign specific goal in mind and guide users to a singular call-to-action in order to maximize campaign ROI. By designing a page that is directly linked to your search engine marketing or social media ad campaign, landing pages are able to match the messaging and imagery of your ads creating a seamless user experience from ad click to conversion. Read More

Jun 12

An Internet Marketer’s View On 3 Over-Hyped Website Trends.

By Internet marketing, Marketing Tips, Website Design

The website industry is ever-evolving. As trends come and go, web masters will jump onto new developments and stick to them for various reasons. Some are intrigued by the ingenuity, some the practicality, and some the performance. As a result many ideas that become staples in professional web design will turn away users who aren’t interested in the industry on a professional level.

Below are 3 popular trends you have probably seen that turn visitors off and can hinder the performance of your website.

1. Sliders Or Slideshows

The tried and true image slider is one of the most commonly used features on home pages across the web.

Why Web Designers Love Them:

The image slider allows a designer to display multiple products and/or messages in one location. If your business offers three main services a designer goes to the logical solution of making one slide for each service and rotating them indefinitely. This will ensure users get equal exposure to each service.

Why Your Users Hate Them:

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