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Bob Nunn

Jun 05
local seo google maps

9 SEO Techniques To Make Your Locations Page Rock!

By Digital Marketing, Internet marketing, Marketing Tips, SEO

Are you worried that your business’ online presence isn’t performing at its highest potential? Not to fear, we’re here to help. Optimizing your business’ location page will help increase your online visibility by improving your rankings in both Google’s local map pack and organic search results. 

But Who Cares…. It’s Just A Locations Page

WRONG!! As we all experience the uncertainty of COVID-19 and the effects it has on our business, it is important to know where to focus your efforts on to remain successful now, and more importantly, come out stronger when this is all over. As a Toronto digital marketing agency, we can tell you one thing for sure… having a strong local SEO strategy is one of the many things that can help your business’ online presence. Location pages are a fundamental component of a comprehensive local SEO strategy. 

9 Rockin’ SEO Strategies

Read More

Nov 11

Entry Level Social Media Marketing Job

By Uncategorized

*Update: Position filled*

Do you have a way with words? (Or are you like us and not have way?)

Do you have social followers, and a blog? Are you passionate about learning what works and what doesn’t?
If this sounds familiar then we want you to join our crew!

Internet Marketing Company Looking For Social Media Marketer; Content Manager & Writer!

The Marketing Garage is an award winning group of internet marketing consultants based in Aurora, just north of Toronto. We are a crew of hard workers who encourage thinking outside the box. At The Marketing Garage, we use a diagnostic approach to help a variety of companies fine tune their internet marketing.  We provide clients with services like: web design, PPC marketing, video marketing, email marketing, social media marketing, conversion optimization, advertising, SEO, branding, and design.

Our client base is strong and growing, but we are in need of a skilled writer and analytical thinker to be our Social Media Marketer; Content Manager & Writer. This job is an entry level position but we are looking for someone who: Read More

May 08

How Do Hashtags Work & 3 Tips To Make Them Work

By Social Media Marketing

Everyone wants to know about the telephone button (#) that has now become a social media phenomenon. Whether you love or hate them, they seem to be everywhere and everyone is using them. As a marketing consultant who specializing in social media marketing I like to determine what’s working and what’s not. So do hashtags work or is it just a myth like “warming up an engine before driving”. Are people just using hashtags because it’s a popular thing to do these days, do they actually work, or are they just #Annoying?

Digital marketing agency - Do Hashtags Work

As it turns out, they work! Here is a breakdown of how do hashtags work and 3 tips on how to make them work.

How Do Hashtags Work?

Hashtags originated on twitter but have now spread to most major social media platforms, including but not limited to Facebook, Instagram, Google+, and Pinterest. Hashtags work 3 ways to:

  1. Categorize Content to get found easily
  2. Build a following
  3. Promote Events

Read More

May 22

Welcome to The Marketing Garage

By Branding No Comments

We put a new fascia on a Toronto area marketing company today. The Marketing Garage is based just north of Toronto in the lovely town of Aurora. It’s been co-founded by Brian Larter, of the long-standing Aurora ad agency Larter Marketing & Communications and Bob Nunn, founder of the internet marketing consultancy Brand Mechanics.

Toronto-Marketing-Company-Signage

Together, they’ve been instrumental in the success of an impressive roster of blue-chip clients including Harley-Davidson, 3M, Unilock, M&M Meat Shops, AutoTrader and more. Along the way, they’ve won over 40 marketing awards from everyone from the Canadian Marketing Association to Cannes. With a core set of beliefs that are almost identical, their two roads – branding and internet diagnostics – have intersected at precisely the right moment in time.

So what do you do?

We help companies tune-up their marketing for the online era. With a series of proven diagnostic processes that use over 90 benchmarks and 25 tools we do a bumper-to-bumper evaluation to assess your online and offline marketing performance and identify the quickest opportunities for improvement. After the initial pop of the hood, we get to work fixing the problems. With our unique business model (more about that later) we have a full set of tools including but not limited to:

  • SEO: Our proven process gets you found for keywords that convert.
  • Social Media Marketing: Our results-driven strategies deliver more than just likes.
  • Pay-Per-Click: Our 22-point checklist achieves a click-thru that’s 3X the industry average.
  • Conversion Optimization: Our tools & audits identify the fixes needed to make your site sell.
  • Branding: Our award-winning Brand Engineering process takes the guesswork out.
  • Video Marketing: Videos that not only make you go “wow” but get found, viewed & shared.

Along the way, we provide coaching for your team to help them take your marketing into the digital revolution with confidence.

Who are you for?Toronto-Marketing-Company-Marketing

We’re for clients who believe that all marketing is measurable.  For those who are a little tired of marketing programs that failed to move the needle and don’t really think advertising should be a faith-based initiative. We’re for companies who may not know what’s working and what’s not working but need someone who can cut to the chase using ruthless analytics that sometimes challenge the status quo. We’re for people who want quick wins and believe in keeping the best and fixing the rest. We’re for companies who suspect that the future of marketing is both on and offline but appreciate that this new era of marketing measurement provides the absolute clarity needed to fuel business growth.

What have you been up to?

We’ve been busy merging the time-honoured principles of brand-building with the latest in online testing & learning. Recent client successes include:

  • Tripling site traffic for a recruitment firm as they enter year two of our Tune-Up program
  • Taking Pay-Per-Click Conversion from 2% to the low teens for a healthcare marketer
  • Re-branding York Region’s Pathways to 360 kids “Surrounding kids in crisis with care”
  • Creating a blog post that got shared over 1,200 times & saw the blog account for 15% of traffic
  • Launched a TV campaign that increased likelihood to book by 12% points for a travel client

Next

We’ll be re-doing our own site (see Shoemaker’s children) while maintaining our own top search engine rankings. You? Well if your brand is out of gas or your marketing needs a kick start to get it roaring down the information highway, just give us a call.

Toronto-Marketing-Company-Building

We’d love to hear about your business.

Oct 24

Searching for an Internet Marketing Job in the Toronto Area?

By Internet marketing No Comments

The Marketing Garage is a new marketing firm founded by industry veterans Bob Nunn and Brian Larter. It combines two existing businesses, Larter Marketing and Brand Mechanics. Based in Aurora, just north of Toronto, we provide online marketing strategies that move the needle. Our audits help our clients get more for their marketing money by uncovering the quick wins that get them fame, found and fans online. We pop the hood on their online marketing and then use over 90 marketing tools, best practices and checklists to combine the best of online marketing with an award-winning history of building strong, sustainable brands for the likes of Auto Trader, Harley-Davidson, Future Shop and more. The Marketing Garage is also an entirely new approach to the old ad agency model in that it’s a collective (or ‘guild’ as we call it) of independent experts in 7 different but complementary disciplines working under one roof (aka ‘The Garage’).

Aurora, Ontario; home of The Marketing Garage

 

We’re Hiring!

We’re looking to hire a ‘junior brand mechanic’. Someone who will join us in this unique venture and help us build on the clients and process we’ve created so far. We’re looking for a technical person who has a marketing view on life or a marketer with a deep technical side, love of analysis and metrics. You’ll be working directly with clients and have a diverse range of activities in this energetic, free-flowing environment. You’ll be a problem detective searching for that opportunity to take client’s internet marketing to a new level.

 

Position: Entry Level SEO / Internet Marketer:

‘Junior Brand Mechanic’*

 

Job Responsibilities

  • Implement and manage SEO, PPC and Online Marketing Campaigns

  • Analyze web analytics / metrics through various tools to Read More

Jun 02

TICO, The Travel Industry Council of Ontario, Asks The Marketing Garage To Go Wild!

By Video Production No Comments

We’ve been busy at Brand Mechanics launching a new business partnership with Toronto-area marketing company, Larter Marketing. The new business, dubbed The Marketing Garage (hey, where else would brand mechanics work?) is the combination of veteran marketing consultants Brian Larter and Bob Nunn.

The first TV commercial to come out of the new business is for the Travel Industry Council of Ontario (TICO).

The Marketing Garage has been working with TICO with a mandate to help create and increase overall consumer awareness. Over the past few years website traffic has increased 540%, now averaging over 200,000 visitors annually, while the annual Omnibus Research Survey has shown a steady increase in Consumer awareness and understanding of the functions of TICO over the past few years.

For more information on the TICO spot or working with The Marketing Garage contact: Brian Larter @416-721-9500 bwlarter@larter.ca

Bob Nunn is an award winning internet marketing consultant based in Toronto passionate about getting brands tuned up for the online era. He is the founder of BrandMechanics.ca and a regular speaker and guest blogger. Contact us to have us pop the hood on your internet marketing performance.

Jun 28

Looking for a Great Toronto Internet Marketing Job?

By Internet marketing No Comments

 

Brand Mechanics is a new 2 year old marketing firm founded by industry veterans Bob Nunn and Brian Larter. Based in Aurora, just north of Toronto, we improve the marketing performance of our clients by taking a diagnostic approach to their internet marketing. We use over 90 internet marketing tools, best practices and checklists to combine the best of online metrics with an award-winning history of building strong, sustainable brands for clients such as Future Shop, Harley-Davidson and Auto Trader amongst others. Brand Mechanics is also an entirely new approach to the old ad agency model in that it’s a collective of independent experts in 7 different but complementary disciplines working under one roof (aka ‘The Garage’).

Brand-Mechanics-Internet-Marketing-Building

The Larter building in Aurora, Ontario; home of Brand Mechanics internet marketing

We’re Hiring!

We’re looking to hire a ‘junior mechanic’. Someone who will join us in this unique venture and help us build on the clients and process we’ve created so far. We’re looking for a technical person who has a marketing view on life or a marketer with a deep technical side, love of analysis and metrics. You’ll be working directly with clients and have a diverse range of activities in this energetic, free-flowing environment but you’ll also play a key role on the team on the technical side. You’ll be a problem detective searching Read More

Jun 01

Why Winning At Social Media Marketing Is Like Winning The French Open

By Social Media Marketing One Comment

In Canada, we’re all excited about tennis phenom Milos Raonic. This bleet (somewhere between a blog post and a tweet) draws a line between how he’s handling the same type of pressure to win that you do as an aspiring internet marketing pro.

Milos Raonic and lessons for social media marketing

Imagine that: you’re just 21, you’re now ranked #19 in the world, you’re at the French Open (having flown in from your new place in Monte Carlo) and the press is speculating you’ll face Nadal Monday if you continue to do well. That’s a far cry from little ol’ Thornhill down the road from our Brand Mechanics garage.

So how do you handle the incredible ramp up in pressure; not just pressure to win but all the offers that come from your new elite status?

“I have lot of people who say no for me, so that makes it easier,” he said. “But also, you have to understand you won’t be able to do a lot of things later unless you’re winning, and winning is the most important thing. So you just don’t get caught up in other things. Anything that could make the slightest difference in your results, unless it’s mandatory or something you want to do, it should be ‘no’ most of the time.“

Why This Is Like Internet & Social Media Marketing

In the world of internet marketing, social media is the young phenom. And within Social Media Marketing, there’s all sorts of bright flashy buzzy offers like QR codes, Pinterest or Foursquare (weren’t they where you had to be last year?). Or even Read More

Apr 03

7 Internet Marketing Loyalty Programs That Aren’t Coupons

By Rewards, Social Media Marketing 2 Comments

Met a great prospective client last week who handles the marketing for a store chain who said ‘our company isn’t into couponing’. Boy, I can relate to that. As someone who has been in the same job trying to stimulate traffic but hold onto profit margin, I understood why someone wise said that coupons are like alcohol.

 “Coupons are like alcohol; originally a stimulant, than a depressant.”

Homer drunk

The biggest problem with coupons of course that nine times out of ten erode margin you end up subsidizing those who are already loyal without a demonstrable change in activity outside of them coming to expect the discount every time they show up. You’re effectively saying,

“Here. Go ahead. Reach into my pocket and take some profit margin.”

So what’s a poor internet marketing guru to do? Well, you’re better off identifying an activity that can grow your profits: such as rewarding your brand’s advocates for recommending you to their social network. Use Social Media Monitoring to identify those fans with the biggest networks and give them something to talk about. So here are 7 ways to provide non-monetary rewards to your biggest fans including specific examples from real-life marketers.

1. Invites Them To A Special Event

I love my local businesses that shut their doors after hours and have a party for their best customers. My local hockey shop does it annually for the men’s hockey league. It’s a great way for them to network and thank key decision-makers. It works for special company product launches as well.

2. Give Them Direct Access To Senior Staff

 

Executive Hotline Loyalty Program

While research into ‘why people follow brands online’ shows that the number one reason is couponing it also indicates how interested people were in potentially being able to Read More

Nov 29

15 Statistics on Consumer Ratings & Reviews

By Social Media Marketing One Comment

 

I don’t trust you.

Not if you’re a corporation that is. And I’m not alone as over the past 30+ years we’ve grown to trust corporations less and less and each other more and more. Word-of-mouth as a marketing concept dates back to when consumers first climbed out of the primordial ooze but what is new is that it’s on turbo-charge and been made into a powerful internet marketing tool thanks to social networking and the explosion of reviewing and rating tools.

Don’t trust me on this?

Don’t blame you. So here are 15 statistics that underline the internet marketing power that comes from activating your most valuable resource: your fans.

  1. Traffic on review sites grew 158% last year (Compete.com)
  2. 70% now consult reviews or ratings before purchasing (BusinessWeek)
  3. Even before making an offline purchase in shops, 51% of consumers use the Internet (Verdict Research, May 2009)
  4. 92% have more confidence in info found online than they do in anything from a Read More

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