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June 2012

Looking for a Great Toronto Internet Marketing Job?

By Internet marketing No Comments

 

Brand Mechanics is a new 2 year old marketing firm founded by industry veterans Bob Nunn and Brian Larter. Based in Aurora, just north of Toronto, we improve the marketing performance of our clients by taking a diagnostic approach to their internet marketing. We use over 90 internet marketing tools, best practices and checklists to combine the best of online metrics with an award-winning history of building strong, sustainable brands for clients such as Future Shop, Harley-Davidson and Auto Trader amongst others. Brand Mechanics is also an entirely new approach to the old ad agency model in that it’s a collective of independent experts in 7 different but complementary disciplines working under one roof (aka ‘The Garage’).

Brand-Mechanics-Internet-Marketing-Building

The Larter building in Aurora, Ontario; home of Brand Mechanics internet marketing

We’re Hiring!

We’re looking to hire a ‘junior mechanic’. Someone who will join us in this unique venture and help us build on the clients and process we’ve created so far. We’re looking for a technical person who has a marketing view on life or a marketer with a deep technical side, love of analysis and metrics. You’ll be working directly with clients and have a diverse range of activities in this energetic, free-flowing environment but you’ll also play a key role on the team on the technical side. You’ll be a problem detective searching Read More

Why Winning At Social Media Marketing Is Like Winning The French Open

By Social Media Marketing One Comment

In Canada, we’re all excited about tennis phenom Milos Raonic. This bleet (somewhere between a blog post and a tweet) draws a line between how he’s handling the same type of pressure to win that you do as an aspiring internet marketing pro.

Milos Raonic and lessons for social media marketing

Imagine that: you’re just 21, you’re now ranked #19 in the world, you’re at the French Open (having flown in from your new place in Monte Carlo) and the press is speculating you’ll face Nadal Monday if you continue to do well. That’s a far cry from little ol’ Thornhill down the road from our Brand Mechanics garage.

So how do you handle the incredible ramp up in pressure; not just pressure to win but all the offers that come from your new elite status?

“I have lot of people who say no for me, so that makes it easier,” he said. “But also, you have to understand you won’t be able to do a lot of things later unless you’re winning, and winning is the most important thing. So you just don’t get caught up in other things. Anything that could make the slightest difference in your results, unless it’s mandatory or something you want to do, it should be ‘no’ most of the time.

Why This Is Like Internet & Social Media Marketing

In the world of internet marketing, social media is the young phenom. And within Social Media Marketing, there’s all sorts of bright flashy buzzy offers like QR codes, Pinterest or Foursquare (weren’t they where you had to be last year?). Or even Read More